Privacy Policy

Last updated: 5 September 2026

Who I am

This privacy notice explains how David Rickwood, trading as David Rickwood Golf, collects, uses and protects your personal information.

For data-protection purposes, I am the controller of personal information collected through this website and my golf-coaching business.

Contact details

David Rickwood Golf
Bishop’s Stortford Golf Club
Dunmow Road
Bishop’s Stortford
Hertfordshire
CM23 5HP

Email: davidrickwoodgolf@gmail.com
Telephone: 07841 646643
Website: www.davidrickwoodgolf.com

Information I collect

Depending on how you use my website and services, I may collect:

Your name, email address and telephone number.
Information required to arrange and manage golf lessons, coaching packages, playing lessons and group sessions.
Booking details, appointment history, cancellations and attendance information.
Information connected with gift cards, invoices, payments and refunds.
Messages sent through my contact form, Wix Chat, email, telephone or other communication methods.
Account details if you create a website member account.
Your marketing and cookie preferences.
Technical information such as your IP address, browser, device type, pages visited and how you use the website.
Limited details about a junior golfer where a parent or guardian makes a booking.
Information about an injury, disability or health consideration that you choose to provide so coaching can be delivered safely and appropriately.

Please do not send unnecessary medical, financial or other sensitive information through the general contact form.

How I collect your information

I collect personal information when you:

Contact me through the website, Wix Chat, email or telephone.
Book or pay for a lesson or coaching package.
Purchase or redeem a gift card.
Create or use a website account.
Subscribe to marketing communications.
Provide information before, during or after a coaching session.
Visit and use the website.

I may also receive information from a parent, guardian or another person booking a lesson on your behalf. Certain technical information is collected automatically through cookies and similar technologies.

Why I use your information

I use personal information for the following purposes:

To respond to enquiries and arrange lessons.
To manage bookings, coaching packages, cancellations and refunds.
To provide golf-coaching services.
To send booking confirmations, reminders and important service updates.
To manage website accounts and customer records.
To process payments, gift cards and invoices.
To maintain appropriate business, accounting and tax records.
To respond to complaints, disputes or legal claims.
To protect customers, accounts and the website from fraud, misuse or security threats.
To understand and improve my website and services.
To send coaching news, availability, events or special offers where permitted.
To adapt a coaching session safely where you have provided relevant health or injury information.

My lawful reasons for using information

Under UK data-protection law, I must have a lawful reason for using your information. Depending on the circumstances, I rely on:

Contract: when information is needed to arrange, manage or provide a lesson, package or other service you have requested.
Steps before a contract: when you make an enquiry about a potential booking or service.
Legal obligation: when information must be kept or used for tax, accounting or other legal requirements.
Legitimate interests: when reasonably necessary to operate and improve my business, respond to customers, protect the website and manage complaints or legal claims.
Consent: for certain marketing activities, non-essential cookies and relevant health information where consent is required.

Where I rely on legitimate interests, I consider the effect on your rights and only proceed where my interests are not overridden by your privacy rights.

You may withdraw consent at any time by contacting me. Withdrawing consent does not affect processing that took place before it was withdrawn.

Information required to make a booking

Certain information, such as your name and contact details, is required to create and manage a booking.

If you do not provide information marked as required, I may be unable to complete your booking, take payment or provide the requested service.

Payments

Online payments are processed through Wix and the payment provider shown during checkout.

I may receive information such as the payment amount, date, status and transaction reference. I do not receive or store your complete payment-card details. These are handled by the relevant payment provider under its own privacy and security terms.

Marketing communications

Where you have agreed to receive marketing, or where otherwise permitted by law, I may contact you about coaching availability, packages, events, news and special offers.

You can stop receiving marketing at any time by:

Using the unsubscribe link in a marketing email.
Emailing davidrickwoodgolf@gmail.com.
Contacting me directly and asking to be removed.

Unsubscribing from marketing will not stop essential messages concerning an existing booking, payment or coaching service.

Cookies and website information

This website is hosted on Wix and uses cookies and similar technologies.

Necessary cookies support security, fraud prevention, bookings, payments, member accounts and the basic operation of the website. Other cookies may be used for analytics, functionality or marketing.

Where consent is required, non-essential cookies will only be activated after you have made a choice through the website’s cookie banner. You can change your choices through the website’s cookie settings or your browser settings.

Blocking necessary cookies may prevent some parts of the website from working correctly. Third-party services or embedded content may also use cookies under their own privacy policies.

Who I share information with

Where necessary, personal information may be shared with:

Wix.com, which hosts the website and provides forms, Wix Chat, bookings, member accounts, pricing plans, gift cards and related services.
Payment providers used to process transactions.
Trusted providers supporting email, communications, website administration, accounting or other business operations.
Professional advisers such as accountants, insurers or legal advisers.
Government bodies, regulators, courts or law-enforcement authorities where disclosure is legally required.
A new owner if the business is sold or transferred, subject to appropriate confidentiality and data-protection safeguards.

These organisations should only receive information reasonably necessary to perform their role.

I do not sell or rent your personal information.

More information about Wix’s handling of personal information is available at:

https://www.wix.com/about/privacy

International data transfers

Wix is an international company and may store or process information in several countries, including the United States, Ireland, South Korea, Taiwan and Israel.

Where personal information is transferred outside the United Kingdom, appropriate legal safeguards must be used. These may include UK adequacy regulations or approved contractual safeguards.

Contact me if you would like more information about safeguards relevant to your information.

How long I keep information

I keep personal information only for as long as reasonably necessary.

When deciding how long to retain information, I consider:

The purpose for which it was collected.
Whether you remain a customer.
Whether you have an active lesson or coaching package.
Tax, accounting and other legal requirements.
Whether the information may be needed to resolve a dispute or legal claim.
Your marketing preferences.

Information that is no longer required will be securely deleted or anonymised where reasonably possible.

If you unsubscribe from marketing, I may retain a minimal record of that preference so you are not contacted again.

Security

I take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures include Wix security controls and limiting access to information to those who genuinely require it. However, no internet-based system can guarantee complete security.

Junior golfers

Where coaching is booked for somebody under 18, the booking and primary communications should normally be handled by their parent or guardian.

I will only use information about a junior golfer where reasonably necessary to arrange and provide coaching safely and appropriately.

Automated decision-making

I do not use personal information to make solely automated decisions that have legal or similarly significant effects.

Your data-protection rights

Depending on the circumstances, you may have the right to:

Ask for a copy of the personal information I hold about you.
Ask for inaccurate or incomplete information to be corrected.
Ask for your information to be deleted.
Ask for the use of your information to be restricted.
Object to certain uses of your information.
Receive certain information in a portable format.
Withdraw consent where processing is based on consent.

These rights do not apply in every situation. The law may sometimes require or permit me to continue retaining or using information.

To exercise a right, email davidrickwoodgolf@gmail.com. I may need to confirm your identity before completing your request.

Your right to object

You have the right to object at any time to your personal information being used for direct marketing. If you object, I will stop using it for that purpose.

You may also object where I rely on legitimate interests. I will stop that processing unless there are compelling lawful reasons to continue or the information is required for a legal claim.

Complaints

Please contact me first if you are concerned about how your information has been handled, so I have an opportunity to investigate and resolve the matter.

You also have the right to complain to the Information Commissioner’s Office:

https://ico.org.uk/make-a-complaint/

Links to other websites

This website may contain links to social-media platforms and other third-party websites. I am not responsible for how those organisations collect or use personal information. You should read their privacy notices before providing them with information.

Changes to this privacy notice

I may update this privacy notice if my website, services, providers or legal obligations change.

The latest version will always be published on this page and will display the date it was last updated.